Spring trends you don't want to miss out on!
Hi, My name is Shelby and I am here to tell you more about the Video Marketing in Social Media programme!
Video marketing is all about creating video content to build brand awareness, market your business and generate sales, by not just focusing on advertising, but video content marketing which is where the future lies! This programme is for you if you are all about video and what it brings to a business, to your business and your career. Video Marketing has changed in the past 5 years and it doesn’t show any signs of slowing down! You just have to look at your favourite brands, your Facebook feed, your YouTube homepage, and there it is!
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. This shows you that people want to watch video over reading something. Video is a big chunk of content marketing and is how people learn about new products, so marketers need to market with video to stand the test of time.
If we look at online traffic, we have seen that internet video traffic made up 69% of all global consumer internet traffic in 2017. By 2019, internet video traffic accounted for 80% of all consumer Internet traffic! These statistics show that video is helping businesses but at the same time is highlighting that marketers are feeling the competition. The pressure is on to create great video content, not just any old video content, as we move into 2020. If you don’t learn about video now you will fall behind as that is how people are buying products, through video.
So how do you stand out? – you need to use storytelling through video - which is what you will learn about in this programme – On a variety of social media platforms.
The study is relevant for small business owners, for people who want to start a small business and want to know how to market your business. The study is also for someone who is in the marketing industry and wants to learn more about content marketing. Last but not least, this programme is for people who want to learn more about the social media platforms, in order to become an influencer or YouTuber.